If you follow me on social media you’ll see that I’m an active and adventurous gal. But shopping for active wear at Australian retail stores (outside of a city where they seem to have more) is a NIGHTMARE when you are plus size. Most of the time you are limited to boring black leggings and without naming any names the quality isn’t great. (lucky there are many amazing options available online for us curvy babes)
15 years ago as a teen Nike was my go to sportswear. As I got older and rounder I had to settle with just wearing Nike shoes. And you know what. It’s so frustrating to want to be fitter and not being able to buy workout clothes at fitness stores. God forbid fat people work out…..
So I’m SUPER excited to see a mainstream brand extend their sizes. Nike teamed up with some bangin plus influencers Grace Victory and Danielle Vanier to front the campaign to launch the range which goes to a 3X
Photography by JKG | jkgphotography.co.uk
(Click here to see Dani breakdown what she’s wearing on her blog)
Explaining their reason for expanding their size range Nike said:
“Nike recognises that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Photography by JKG | jkgphotography.co.uk Visit http://www.graciefrancesca.com to read about the launch
Now I know we’ve seen brands do this before. “Ohhh we are making plus size, we now go to a size 18” – when all they do is increase their proportions to make their products slightly larger. This time I know its different, one of the perks to working with bloggers is that we trust their voices in the community. If we as plus bloggers don’t believe in a product we don’t work with that brand.
A spokeswoman has also acknowledged that plus women hold their weight in different places so they have tried and tested many designs to get the best and most supportive fit. For me its the upper thighs and tummy region that I like to be firm.
Now there’s a strong black and white theme but I have my eye on these.
NIKE PRO HYPERCOOL
Now let’s talk about their sports bras – by the looks of it they’ve gone up a size but not cater for a larger plus size bust. Which I for one am SO disappointed in BUT this is the start of good things to come.
Shop the Nike plus size range here
Photo courtesy of Nike.com
I was so happy to hear that Nike a major sporting brand has brought a plus size range to their great active wear range. I think if other companies embrace Plus size their customer bace will triple, because who doesn’t want to make more money, and who from the Plus size community won’t want branded clothes that everyone else wears. I know I do, besides it’s all about feeling good in what you wear and just living life to the fullest.